- 01The situation.
- Rossmann already had a capable in-house production team, but the scale and pace of the business created continuous fluctuations in workload — from planned peaks to additional and unexpected requests. The team needed flexible external capacity that could absorb production load without disrupting its existing setup.
- 02Our role.
- An extension of the in-house production team, providing flexible capacity across digital, POS, print, animation and video as workload changed.
- 03What was delivered.
- Production of digital, POS and print assets for rossmann.pl, the Rossmann app and in-store use, including format adaptations, transcreation, animation and video.
- 04Why this model helped.
- Additional production capacity when needed, without fragmenting execution across multiple suppliers or permanently expanding the core team.